Who really benefits from the pink ribbon campaigns: the cause or the company? In showing the real story of breast cancer and the lives of those who fight it, this film reveals the co-opting of what marketing experts have labeled a “dream cause.”
If you’re a woman, take the time to watch the documentary Pink Ribbons, Inc.
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I watched this last night. I strongly recommend everyone does. It just solidifies my belief that you need to do your own research before advocating or giving to a particular charity.
When it comes to cancer related charities, make sure you are giving to one that puts a lot of their research dollars towards prevention research, and specifically research into what is causing these cancers.